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2022 Industry Program

CinefestOZ with support from the City of Busselton, South West Development Commission, Screenwest & Lotterywest, Screen Australia, Business Events Perth & the United States Consulate Perth is proud to be presenting the 2023 Industry Program.

Thursday 31st August – Saturday 1st of September 2022

Esplanade Hotel Busselton

Once again this year, the Industry Program will reach a global audience with the addition of an online component and will address contemporary issues in the Australian film industry. Industry sessions will be held at the Esplanade Hotel, situated 50m from the iconic Busselton Jetty and stunning foreshore, making it the perfect central hub location during the festival. So join us – in person for two days of inspiring talks, exciting discussions, intense debates, fantastic networking opportunities, and much more.

An Industry Cinepass allows filmmakers to attend an incredible array of Industry panels and workshops

2022 Industry Program

Championing the growth of diverse Australian stories on film is the focus of the 2022 CinefestOZ Industry Program, which will kick off on Wednesday 24 August with an Inclusion in Action workshop before the main program on Thursday 25 and Friday 26 August in Western Australia’s South West. Saturday Cooking up a Web series- sponsored by ECU.

Headline speakers include Adam Piron –  Director of Indigenous Programming at The Sundance Institute in the US, producer/ writer Tony Ayres and actor/director Richard Roxburgh, Daina Reid (Director) and will be joined by Marissa McDowell –  Commissioning Editor NITV/SBS; and Alison Hurbert-Burns  – Executive Director, BINGE.



WORKSHOP: WEDNESDAY 24 AUGUST – 4PM AWST, Dolphin Discovery Centre, Bunbury

  • Inclusion in Action – Join Bus Stop Films CEO, Tracey Corbin-Matchett and COO/Producer Dianna La Grassa to explore inclusive practices in the film industry. This unique training workshop is for production companies, screen industry practitioners, policy makers, producers and industry services to gain a better understanding of the rights and capacity of people living with disability, open pathways to employment and better engage with people living with a disability on both sides of the camera. 

DAY 1. THURSDAY 25 AUGUST – from 9.30AM AWST, The Esplanade Hotel, Busselton 

  • 10am: Sundance Institute’s Director of Indigenous Programming – Adam Piron: Adam belongs to the Kiowa and Mohawk Tribes. In addition to his role as leader of Sundance’s engagement and investment in global Indigenous storytellers, Adam also programmes the short film category of the Sundance Film Festival. Join Adam as he shares insights into the way the Sundance Institute’s Action and Artist Programs have impacted diversity, equity and inclusion and helped build a global Indigenous film community as well as identifying key learnings that we can apply to the Australian industry.

Intro Jodie Bell

Supported by the United States Consulate Perth


  • 11am: Strengthening First Nations Storytelling: 

    Our expert panel of First Nations filmmakers discuss best practice in working with First Nations stories and storytellers and the ways, as an industry, we can further support and develop a pipeline of First Nations creative talent and expand our cultural reach on screen, both nationally and internationally.

    Adam Piron, Sundance Institute

    Angela Bates, Screen Australia

    Devina McPherson, Screenwest

    Marissa McDowell, NITV/SBS

    Host: Jodie Bell


  • 12pm: Documentary – Leading the Way for Gender Equality 

    The Australian Documentary sector is making strides in supporting the next generation of female filmmakers, crew, technicians, executives and creatives with innovative strategies in regard to funding and commissioning. But what is it like in the field and what are the key issues we still need to address to reach gender parity?

    Dianna La Grassa, Bus Stop Films

    Ros Walker Splice Here, Everybody’s Oma

    Taryne Laffar, Our Law

    Julia Redwood, Outback Truckers, Outback Opals

    Diana Fisk Under Cover

    Host: Paul Williams

LUNCH BREAK 1pm- 2pm


  • 2pm: Projecting certainty in uncertain times:

    There is no question: times are changing, the industry is evolving, what does the future hold in practical terms for producing television and film projects in this country?

    Alison Hurbert-Burns, Binge

    Sue Thompson, Under Cover

    Tracey Corbin-Matchett, Bus Stop Films

    Matt Deaner, SPA

    Host: Aidan O’Bryan


  • 3pm: In Conversation with Richard Roxburgh: Well-known for his role as badly-behaved barrister Cleaver Greene in the hit series Rake, and his feature film roles, Richard Roxburgh is also an accomplished writer, producer and director (Romulus, My Father, starring Eric Bana). Join us as we journey through Richard’s illustrious career.

Host: Tania Chambers


4pm-  5.30pm CinefestOZ & City of Busselton Film Friendly Sundowner Drinks

Catch up with friends and colleagues over a glass of wine (or two!)  and nibbles at the Esplanade

This event is available exclusively to Industry Pass holders.


DAY 2. FRIDAY 26 AUGUST – The Esplanade Hotel, Busselton 

8am: Please join WIFT Australia for an all inclusive Industry Breakfast (light breakfast, tea & coffee will be served) 


  • 9.30am Conversation – Tony Ayres: His critical and commercial success is testament to his creativity and unique voice. As a founding partner of Matchbox Pictures and now Tony Ayres Productions, Tony leads the charge in bringing Australian stories and talent to international screens. From independent film, to network TV to international streaming hits, join us for a wide-ranging discussion highlighting the career of this icon of Australian screen storytelling. 

Host: James Grandison 


  • 10.30am: Meet the Streamer – BINGE: Executive Director, Alison Hurbert-Burns shares her insights into the content and commissioning strategies that are driving BINGE’s growth, capturing Australia’s attention and building audiences for its slate of original Australian productions.

Host: Martha Coleman


  • 11.30am: Australianness: The On and Offshore of it! Australians get a buzz from seeing great stories that are clearly about themselves up on screen but how does the Australian industry think about pleasing offshore audiences?

Daina Reid The Handmaid’s Tale

Julie Eckersley, SBS

Jodie Bell, Ramu Productions

Edwina Waddy, Roadshow Films

Matt Deaner, SPA

Host: Sandy George


LUNCH BREAK 12.30-1.30pm


  • 1.30pm: Post Production – Bringing it Home: A look at how the WA post-production and visual effects sector has grown, its international relevance and what lies ahead in terms of virtual studios.

Grady Habib, Sandbox

Tenille Kennedy, Screenwest

Ric Curtin, Curtin Productions

Stuart Campbell, Double Barrell 

Host: Nick Dunlop


  • 2.30pm: Casting Diversity: Our expert panel share their insights, approaches and experiences in relation to diverse representation and inclusive casting, including the strengths and weaknesses of ‘blind or conscious casting’. 

Annie Murtagh-Monks, The Heights

Tony Ayres, Clickbait, The Slap

Host: Mark Morrissey


  • 3.30pm: Director’s Spotlight: Daina Reid: Featuring one of the world’s in-demand TV directors Daina Reid. Daina’s recent US work includes The Shining Girls and The Handmaid’s Tale. Her episode “Holly” of The Handmaid’s Tale received an Emmy® and a DGA nomination. In Australia, Daina’s other directing credits include the remake of Romper Stomper; Sunshine, The Secret River, Paper Giants: The Birth of Cleo, Paper Giants: Magazine Wars, Nowhere Boys, The Dr Blake Mysteries, Offspring, Never Tear Us Apart, and The Untold Story of INXS. Daina is currently in post-production on her feature Run Rabbit Run, starring Sarah Snook.

Host: Michael McMahon



The Screenwest Industry Advisory Group is pleased to invite members of the Western Australian Screen Industry. Screenwest will address the forum and inform the industry of updates.


5.30pm CinefestOZ Sundowner Drinks

Catch up with friends and colleagues over a glass of wine (or two!)  and nibbles at the Esplanade

This event is available exclusively to Industry Pass holders.


DAY 3. Saturday 27th AUGUST 

ECU Cooking Up a Web Series Event at CinefestOz 2022. 

This event is open to the public and is free. The event is sponsored by Edith Cowan University.

From the many excellent applications received for the Cooking Up a Web Series event, six projects have been selected to pitch to an expert panel of industry professionals including Matt Nable, Sophia Armstrong and Aaron McCann who will provide valuable feedback and advice regarding next stages of development. Come along to hear from industry experts about accessible pathways to audiences for your stories and the ingredients of an effective web series.

Doors open 11am, 27th August 2022

Venue: Bodega Busselton: 43 Price Street, Busselton 

Event hosts: Cathy Henkel and Donna Mazza

Event Sponsor: Edith Cowan University



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Planning Your Visit

Start planning and book your accommodation now, so you don’t miss out on the best film event all year! The City of Busselton has a range of accommodation options which we strongly encourage you book in advance. Our Industry Program Partners are Private Properties, where you can find a range of homes to stay during your visit to the festival, or when filming on location in the South West. Find your perfect property down south at www.privateproperties.com.au.